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What commercial broadcasters call “advertising,” we refer to as “underwriting.”
We fund our programming by asking businesses and other organizations for financial support.
Bolster corporate image
Local media supporters benefit from the “halo effect” of being associated with INFSD and its mission to make a meaningful contribution to our community. Nearly 85% of consumers believe such marketing creates a positive image for funders, and viewers believe underwriters are committed to their communities.
Cut through the (marketing) clutter
INFSD offers underwriters the opportunity to see greater impact with targeted messages delivered to a desirable audience. Followers and viewers respect purposeful media’s/projects dignified approach to recognizing underwriters, an approach. Underwriters benefit from a message delivered within a high-quality, uncluttered environment.
Build relationships in the community
Underwriting with INFSD demonstrates good corporate citizenship, and assists with building lasting relationships in our growing community.
What rules govern INFSD media underwriting?
Underwriting spots thank and identify funders. Generally, the spots maintain a non-commercial tone in nature. The intent is to provide the greatest amount of publicity for underwriters. Many existing images and commercial spots are acceptable for INFSD use; others may need only minor changes. The same guidelines apply to for-profit and non-profit entities. INFSD reserves the right to review and approve all underwriting material. INFSD reserves the right to remove previously approved material if the group later determines the material is not consistent with or does not comply with guidelines.
Underwriting messages should
Make an association between the funder and the program or station, as well as indicate support for (EXAMPLE: “Support for Morning Edition comes from XYZ Corporation…”)
Underwriting messages may
• Identify and depict the underwriter’s products or services.
• Show a logo.
• Use a well-established slogan or corporate positioning statement.
• Show a telephone number, address, website, and social media channels.
Underwriting messages may not
• Use comparative or superlative language.
• Offer price (including “free”), discount or financing information.
• Use calls to action directing the viewer to call, visit try or compare.
• Use inducement-to-buy statements.
• Include endorsements.
• Be anonymous.
Example messages include
“XYZ supports Young Voters and other programs that further local young voter engagement.”
“Love Your Lake ! is brought to you in part by XYZ.”
“2020 Local Election Coverage is make possible in part by a grant from XYZ, who reminds viewers to Vote Educated.”
During INFSD Facebook, Instagram and Snapchat LIVE events for membership drives, “Challenge Grants” are a great way to publicize your company LIVE on social media while demonstrating your support for INFSD. Your Challenge Grant is presented as a dollar-for-dollar match that motivates viewers to get involved by calling in their pledge to help reach your organization’s Challenge Grant.
INFSD in partnership with Eichardt's Pub and co/fundraising with Music Bridges Borders will be bringing you the wildly popular event, Cinco de Mayo in the streets of Sandpoint.
A Mexican fiesta with live music, family style lunch where everyone sits together around one table. Tacos and margaritas. Pinatas and stories. This is an event for the whole family.
All of our community events are known for networking in a casual and fun social setting.
Sponsors receive special recognition at these event's along with recognition in all marketing leading up to (print, social media, radio or any other marketing). Sponsors also receive 2 all inclusive passes to the event.
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INFSD “Engaged Citizen Challenge!” Tournament
Will team with local students from Bonner County broken out by communities to challenge citizens to get engaged in their local democratic process. The tournament will include the "Young Voter" category, working with INFSD to discover and come up with unique plans to engage newly eligible (18 year old) and young (18-30) voter residents. Teams will also participate in a second category of engaging otherwise disengaged residents.
The grand prize is a $2000.00 scholarship toward continuing education of choice.
1st place prize is a $1000.00 scholarship toward continuing education of choice.
2nd place prize is a $500.00 scholarship toward continuing education of choice.
In addition to being proud to partner with INFSD to engage the community through educational grants, by participating as a Gold sponsor, your company receives on-screen credit and is recognized in all promotional spots. In addition, your company will also be honorably mentioned at the presentation of the grants.
Full advertisements for election coverage where a large number of local viewers will tune in to find out about local elections and their candidates. The advertisement will be inserted shortly after the episode begins.
INFSD short documentaries include investigative journalism and highlights of outstanding citizens. INFSD anticipates a large number of local viewers tuning into our short documentaries.
Honorable mention during local reporting throughout the year including local news, events and non-election interviews.
SUBJECT Sponser/Member Info
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